What makes juries award large verdicts?

“What makes juries award large verdicts? What makes insurance companies settle cases for large figures? It’s the skill of the lawyer. As the plaintiff’s attorney, I act as an artist, painting the strongest and most persuasive picture for the jury. If the picture is painted correctly, the insurance company may settle before going to trial. It is what a jury sees in that picture that will persuade them to find for my client and award a sizable verdict.” — John M. Amorison, Esq.